I Help start-ups, agencies and coaches build their digital marketing infrastructure and launch profitable ads, without bloated agency contracts, with our 90-day Conversion accelerator program.

I’ve spent the last 10 years designing and scaling digital marketing strategies for dozens of successful brands with my agency Capital Media Labs.

  • Challenge

    One of the biggest names in real estate and social media is Grant Cardone. Over the course of his career, he’s built dozens of training programs and written several books. Grant Cardone Training Technologies wanted to leverage these products and his massive library of content into building a multi-channel lead generation pipeline for all the Grant Cardone brands.

    Solution | Our Proprietary Tracking System

    With a custom conversion API, our third-party tracking and data resolution, and CRM integration, we have built the digital infrastructure needed to scale Grant’s ads to profitably spend over $20,000 a day.

  • Challenge

    The Daily Caller, founded by FOX News host Tucker Carlson, had just launched “Patriots” - its premium content, paid subscription offering. They needed a digital strategy to attract and convert readers into paid subscribers.

    Solution | Conversion Accelerator Program

    After working with The Daily Caller through the four stages of my digital marketing system, they doubled their subscriber count in just under 4 months and cut their Cost-Per-Subscriber-Acquisition in half. We now consistently achieve 5x and 6x Return on Ad Spend (ROAS) with the Daily Caller’s Facebook ads.

  • Challenge

    Grammy Award-winning artist Tyler, The Creator was launching his IGOR album release in 2019 and his clothing brand GOLFWANG wanted to leverage this opportunity to sell bundles of merchandise and albums using digital ads. They had not run paid social ads before.

    Solution | Digital Ad Scaling

    Because GOLFWANG and Tyler, The Creator had a solid digital infrastructure to start with, we were able to focus on building out and scaling ads quickly. We used custom audiences of previous customers, lookalike audiences based on those customer profiles, and retargeting on Instagram and Facebook to drive a 7X Return on Ad Spend (ROAS).

No matter the size of the marketing budget, nor the talent of the team, almost every client has the same problems with their digital marketing:

Sound Familiar?

“We don’t have defined digital marketing goals.”

 

“There’s just not enough time to ramp up solid digital marketing processes while keeping up with everything else.”

“I don’t know if my ad spend is justified or if it’s driving sales”

 

“We don’t have the expertise or personnel to identify and solve our digital marketing problems.”

 
 

You’re not alone

While over 70% of businesses believe they have a digital strategy in place, Most are leaving money on the table by being unprepared in one of these four areas:

 

Infrastructure

They don’t have a digital infrastructure that streamlines, automates and integrates the marketing and business tools of their company.

Planning

They don’t have a defined digital marketing strategy with clear workflows and tactics that attract and convert customers.

Advertising

They are spending money on digitals ads that aren't set up correctly or being tracked properly.

Knowledge & awareness

They themselves are a novice or don’t have the team talent and expertise needed to identify and solve digital marketing problems. They also lack the ability to capitalize on, and scale their online successes.

Regardless of their industry, size or success, every business i’ve worked with seems to have one or more of these same problems. I’ve built a program that solves these problems in four stages and 90-days.

Stage 1

infrastructure

I audit, build and optimize your digital marketing infrastructure. That’s your website, social accounts, ad accounts, analytics and any other digital tools you’re using with your business. I set these up so they work together to inform each other with data so that you’re able to better understand and visualize your business. I then document and automate day to day processes like reporting, storing data in your CRM and scheduling content.

STAGE 2

digital strategy

I take a deep dive with you into your business data and provide you with a comprehensive digital marketing strategy built specifically for your business. This will guide you with social media strategy, inbound and outbound marketing strategies, SEO, and site optimizations including UX/UI. I also provide you benchmarks for your business, as well as training and defined workflows for your team.

sTAGE 3

advertising

Let’s say you have a perfectly optimized infrastructure and you have a sound digital strategy. At this point you are probably hiring ad people, testing different vendors, or buying classes to figure out how to build and scale your advertising. I build out advertising campaigns for you on digital platforms like Google and Facebook to guarantee a positive Return on Ad Spend (ROAS).

Stage 4

plan to scale

At this stage, as your digital marketing begins to grow and become more integrated with your overall business strategy, I build your Ongoing Growth Plan - your “Plan to Scale” - that can be executed by your team or my agency. We have different “done-for-you” and “done-with-you” arrangements that maximize the value for your business and team.

 

Work with me

I don’t believe in a one-size-fits-all approach to marketing. This is the 4-step framework I start with and then iterate quickly with you as a client while we build and test. Every client I’ve worked with had strengths in one or more of the stages.
Whether they had a great growth plan but didn’t have the expertise to build out their infrastructure, or whether they were having success with ads, but didn’t have a roadmap to scaling - the complexities and realities of their business required a nuanced approach.

Regardless of where you are, my goal is to build you a digital marketing machine that acquires customers profitably in 90 days.