a few clients i’ve worked with recently and their stories
The Daily caller & Tucker Carlson
Challenge
The Daily Caller, founded by FOX News host Tucker Carlson, had just launched “Patriots” - its premium content, paid subscription offering. They needed a digital strategy to attract and convert readers into paid subscribers.
Solution | Four Stage Digital Marketing System
After working with The Daily Caller through the four stages of my digital marketing system, they doubled their subscriber count in just under 4 months and cut their Cost-Per-Subscriber-Acquisition in half. We now consistently acheive 5x and 6x Return on Ad Spend (ROAS) with the Daily Caller’s Facebook ads.
Tyler, the Creator & GOLFWANG.COM
Challenge
Grammy Award-winning artist Tyler, The Creator was launching his IGOR album release in 2019 and his clothing brand GOLFWANG wanted to leverage this opportunity to sell bundles of merchandise and albums using digital ads. They had not run paid social ads before.
Solution | Digital Ad Scaling
Because GOLFWANG and Tyler, The Creator had a solid digital infrastructure to start with, we were able to focus on building out and scaling ads quickly. We used custom audiences of previous customers, lookalike audiences based on those customer profiles and retargeting on Instagram and Facebook to drive a 7X Return on Ad Spend (ROAS).
fRED sMOOT & Shawn Springs
Challenge
Former NFL stars Fred Smoot and Shawn Springs had retired from football and were looking to make a career pivot into sports TV, radio and other business endeavors. While Fred and Shawn had great personal brands in the DC area, they did not have any digital assets, like a Twitter or a website to promote themselves with and begin to build out a digital strategy.
Solution | Founders Ad Workshop
We worked through our Founders Ad Workshop where entreprenuers can get full support in creating and building out the digital brand and infrastructure of a new idea or company. We were able to use Fred’s website, social media engagement and a new podcast to launch his TV and radio career to new heights. Shawn was able to use this time and intensive workshop to build the brand and digital marketing infrastructure of his successful company Windpact